Lead 2D Artist, Jamin Clutcher says, 'The team at FCB wrote a script that felt warm, relatable and vulnerable all while subtly keeping Cox Communications central throughout the spot. The Mill’s 2D team worked to help polish each frame: sky replacements, set-extension, screen interface design and smaller cleanup. Keeping the viewers emotionally attached to the screen is no small feat, but Traktor and FCB made something wonderfully compelling that gave one something to root for.'