This year’s concept was dreamt up by Mill+ Director and Creative Director at The Mill in Chicago, Jay Bandlish. He says “The way I see it, AICP brings all of us in the advertising community together, gathers us around brilliant work across a multitude of disciplines, year after year. The small toy particles are a representation of each of us evolving in our own world, but we all end up gravitating and conglomerating around AICP, wherever it may be. Once we sorted how to capture that, it was really all left in the hands of our the CG team.”