Based on this latest model being the first of a new kind for Mercedes, the spot plays on the idea that wherever this new vehicle goes, all will follow. 

From a herd of ranging rhinoceroses in the wild to ladies shopping in the street and a group of charging rugby players, each group are fixated on the C-Class and are depicted to be racing to catch up with it. 

Mill Colourist James Bamford explains, 'This was a very interesting piece to grade. First of all we graded in London with a tvips link to Hamburg with Director Jan Wentz.

The difference here being that we graded in a different colour space called aces which presented its own challenges. The film was beautifully shot with some great VFX work and it was a real pleasure to grade with all the varying scenes each taking their own persona.'