Mill+ director Jay Bandlish says, “We wanted to visually represent the balance between Jim Beam’s iconic, bold bourbon flavor and the newly added hint of vanilla. There’s an equilibrium in that combination that we feature through this machine and all its intricate, precise, cog turns, moving chains and rotating wheels.”
Mill Colourist Matt Osborne adds, “I wanted to use the grade to emphasize the drama in this spot. I did this by using a strong color palette that specifically complimented the color of the whiskey; using blues and greens in the background the hues of the whiskey become much more vivid and ultimately more inviting.”