The Mill's VFX team joined forces with Rattling Stick Director Traktor for this goofy Nissan Titan spot by TBWA\Chiat\Day. The comical film aims to promote the reliable horsepower of the new Titan and endorse 'No Lazy Horses'.
The 2D team, led by Jade Jim and Jeff Robins, helped bring the spot to life by shrinking and comping all the plates that feature the spot’s rather strange and comical characters. The team ensured that the actors were shot at the correct perspective on-set, meaning when they were scaled down to fit in a trunk of a car the image would look as believable as possible. The final edit was then polished with a grade by Mill New York’s Head of Colour, Fergus McCall.
CreditsCredits
Agency
Agency: TBWA\Chiat\Day New York
Executive Producer: Matthew Flaherty
Associate Producer: Olivia Whyte
Creative Director: Darren Borrino, Rob Rutherford
Head of Integrated Production: Jason Souter
Art Director: Adam Naccarato
Copywriter: Matt Sullivan
Production Company
Production Company: Rattling Stick
Director: Traktor
Executive Producer: Joe Biggins, Jeff Shupe
Executive Producer: Richard Ulfvengren / Traktor
Editorial
Editorial: Final Cut NY
Editor: Ed Cheesman
Edit Assist: Andre Castiglioni
Producer: Laura Cavanaugh
VFX Production
VFX: The Mill
Executive Producer: Heath Raymond
Producers: Abi Klimaszewska, Nirad “Bugs” Russell
Shoot Supervisor: Ted Rae
VFX Creative
2D Lead Artists: Jade Kim, Jeff Robbins
2D Artists: Dhruv Shankar, Gabriel Kim, Rachael Moon
Design: Clemens den Exter
Colour
Colour: The Mill
Colourist: Fergus McCall
Senior Producer, Colour: Rochelle Brown
Associate Producer, Colour: Evan Bauer
Colour Assists: Aysha Mazumdar Stanger, Elias Nousiopoulos, Daniel Moisoff, Nate Seymour