Working closely with Havas, Prettybird and Director Ace Norton and Weirdcore, The Mill helped to create this vibrant summer spot for VO5.
The ad showcases a variety of hair products with expert advice to help you achieve your personal look.
The Mill helped to bring this energetic, youthful spot to life with a vibrant grade by Mill Colourist James Bamford and a range of VFX techniques, helping to ensure this ad stands out amongst the crowd.
The Mill worked on creating a ‘candy’ style graphic which would complement the product design, the advert content, the atmosphere within the ad and the overall brand message.
The snappy and fun devices and typography that were used enhanced the ‘pop’ style within each of the scenarios presented throughout the spot. The Mill made it a priority to keep the grade and graphic elements in harmony with each other, resulting in a coherent and strong spot for VO5.