The Mill collaborated with VML and Director Casey Storm of Anonymous Content to deliver the intricate, mind-boggling visuals for ORB ‘The Future of Sleep’. Complete with a lucid dream, a glistening CG bird and a floating human, the spot transports the audience from present day to a faraway land.
The piece opens in the ORB laboratory as a tour guide invites the viewer on a serene trip inside her mind.
To capture the journey into the woman’s eye, The Mill’s 2D team combined close-up stills shot by Brian Newman [Director of Photography] and animated each one to create the seamless transition.
A key achievement for the 3D team was crafting the dream sequence. In addition to creating matte paintings for the background, the artists constructed an entire CG field of wildflowers blowing in the wind. The artists tackled the VFX-heavy scene using a combination of Arnold within Houdini, which helped the team work efficiently.