Ahead of the anticipated 2017 NFL season, The Mill worked closely with Goodby, Silverstein & Partners to launch the campaign for Thursday Night Football. Directed by Aaron Stoller of Biscuit Filmworks, ‘Conference Call’ puts a comical spin on sports fans’ commitment to never miss a game.
The piece opens on a group of co-workers who aren’t afraid to go the extra mile to catch some overtime.
Artists at The Mill composited digital moving footage to simulate the game-changing interceptions seen on both the smartphones and TV screen. The teams also crafted a digital matte painting to enhance the overall environments.