New York Fashion Week
Promo Package
Led by Director Clarice Chin, Mill+ worked closely with NBC Universal and E! Networks to create the bold promo package for the company’s exclusive coverage of New York Fashion Week 2017. With the tagline “You’re with Us!”, the piece calls for fashion gurus everywhere to connect with the coveted event whether they’re browsing hashtags on their phone or sitting front row at the latest show.
Director:
Clarice Chin
Production:
Mill+
Agency:
NBC Universal/E! Networks
Clarice Chin
Production:
Mill+
Agency:
NBC Universal/E! Networks
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The concept for the promo was inspired by the instant audience participation made possible by social media platforms. The Mill+ team designed and animated every element, reflecting the digital media motif through energetic motion graphics and the ever-familiar beeps and buzzes of mobile phone notifications.
The artists brought the piece to life using a combination of live action and Cinema 4D animation, creating a versatile package in conjunction with a modular toolkit.
CreditsCredits
Agency
Agency: NBC Universal/E! Networks
Senior Director of Creative Marketing: Albert Choi
Account Director: Christy Matsumoto
Production
Production: Mill+
Executive Producers: Elizabeth Newman, Ben Leiser
Line Producer/Live Action Producer: Richard Berman
Production Manager: April Jean Chludzinski
Director: Clarice Chin
Editorial
Editing Company: The Mill
Editor: Natalie Wozniak
VFX & Design
VFX & Design: The Mill
Executive Producer, Mill+: Elizabeth Newman
Producer: Brittany Gauran
Production Coordinator: Lauren Wesley
Creative Director: Clarice Chin
Art Director: Helen Hsu
Smoke Artist: Andy Dill, Narbeh Mardirossian
Smoke Artist: Andy Dill, Narbeh Mardirossian
Designers: Helen Hsu, Lisha Tan, Sasha Vinogradova
Animators: Justin Sucara, Taekyu Kim
Art Support: Patrick Kipper
Colour
Colour: The Mill
Executive Producer, Colour: Thatcher Peterson
Colour Producer: Diane Valera
Colourist: Gregory Reese
Stills
