This time, our heroine enlists the help of Cif 'Power & Shine' to bust the streaks in her cursed bathroom, transforming the space, and herself, into a shining beacon.
Mill producer Graham Pryor comments "The most important factor in the production of our latest Cif film was to clearly show the transition from a world of darkness to light, as well as being vital that it lived in the same world and shared the same visual language of the previous ad,' Sleeping Beauty.'
Paying specific attention to the wardrobe design and hairstyle,. Jamie was very keen to create a look that would support the narrative throughout, going from a stressful, claustrophobic and dark environment, to a charming, elegant and bright finish."
Agency: DLKW Lowe
Producer: Toby Tobias
Creative Director: Tony Hardcastle
Account Director: Charlotte Rodgers
Production: Mill+
Executive Producer: Graham Pryor
Producers: Gwenn Hardouin, Angela Toner
Production Assistant: Elena Pagliei
Animation Director: Jamie Lancaster
3D Lead Artist: Michael Greenwood
2D Lead Artist: Georgina Ford
2D Artist: Anne-Sofie Tholander
3D Artists: Alan Williamson, Filippo Forno, Marta Carbonell, Giacomo Cavalletti, Sauce Vilas, Benoit Gielly, Andreas Graichen, Michael Hunault, Michael Balthazart, Alberto Lara
Motion Graphics: Henry Foreman
Art Department: Mel Climent