Working with AMV BBDO and Director Richard Laxton from 2AM Films, The Mill helped bring Lotto's latest advert to life.
In this spot viewers see seven parents explain what they would get their children if they won the Lotto. With lots of interesting answers from a tractor to a rhinoceros, these proud parents are clearly excited at the prospect of winning the Lotto and the joy it could bring to their family.
The Mill Head of Colour Seamus O’Kane explains ‘These funny and quirky spots were wonderful examples of real people photographed in interesting locations that defined both character and personality.
They represent the essence of portraiture and I found it fascinating to explore the light, setting and person and blend them into the vivacious and strong images that produce a memorable series of spots. It was a delight to work on these and I love the results.’