Working with BBH and Director Becky Martin from 2AM, The Mill helped to create the latest safety video campaign for British Airways, in partnership with Comic Relief. Here viewers can see the director’s cut, featuring well known celebrities including Gordon Ramsey, Rowan Atkinson and Gillian Anderson.
British Airways’ campaign is aimed at helping to promote and raise awareness of their brand-new charity 'Flying Start'. In the film viewers learn about the usual safety information in a rather unorthodox but highly entertaining fashion.
In this behind the scenes film viewers are treated to even more witty moments with these household stars.
Mill Head of Colour Seamus O’Kane who explains, 'With the performance shot against the purity and simplicity of white it was important that the grade allowed for balance and subtle enhancement rather than dramatic effect.
We worked to ensure that the sense of accomplished ease with which the message is delivered was matched by a natural photographic elegance.
The director's input was crucial to this balance which allows for repeated viewing of a familiar, but important, message, within an atmosphere of comic drama. it was a lovely project to be involved with.'