Working alongside WCRS and CANADA, The Mill have helped create this humorously dramatic spot for roadside assistance and vehicle recovery brand, Green Flag.
The ad follows a series of nuisance scenarios, each portraying a different case of car breakdown.
Each scene shows a battle within new elements and with different vehicles each at the focus, signifying that the possibility of breaking down can reach anyone and everyone.
Mill Colourist James Bamford comments; ‘We approached this project with a filmic intent, encouraging the blue and black tone to create a dramatic feel as well as enhancing skin tones.
It was important to us that each scene portrayed its own identity. We didn’t want to make the shots feel too inviting as we wanted the scenes to communicate a sense of discomfort so as to resonate with the viewer, meaning they wouldn’t want to be in that situation themselves.’