Colourist Derek Hansen of The Mill worked with Virtue Worldwide and Director Lotfy Nathan of Pulse Films to grade Lululemon’s ‘This is Yoga’. The energized spot features a diverse range of human ‘practice’, layering intensity with every shot.
The piece was filmed in five different countries using a variety of cameras. Derek comments, “Each shot had a different feel and look. It was a really interesting process, blending them together and finding a cohesive narrative between them.”