The spot is a fictional race through time and space, introducing viewers to a series of depictions of notable super-villains, each at the pinnacle point in their evil schemes.
 
The ad explores the final moments of their unfortunate victims, whose demise occurs via the final dramatic push of a button.
 
Mill 2D Lead Artist Greg Spencer comments; 'The chance to work on VFX from across several different time-periods within film was a unique but fun challenge.
 
Our main objective was to enhance the VFX to be as realistic as possible, whilst taking into consideration the technology that the filmmakers at the time would have used, but polishing them enough so the visual appealed to modern audiences.

We studied a huge amount of reference material to calculate the generic looks from a certain time and place within film history for each vignette.

The most challenging frames were within the sci-fi scenes at the start of the film.

We approached the opening shot and space environments with a more traditional outset, painting the stills in Photoshop and projecting it onto various bits of geo in Nuke. The planet textures were also painted up and then projected onto spheres in Nuke and even the explosion of the planet was a 2.5D solution.

The use of anamorphic lenses along with a more traditional VFX approach resulted in a final film that gave a really interesting and effective look throughout, even across the distinctly different scenes.
 
It was very satisfying and fun job to be a part of.'
 
Mill colourist James Bamford adds; “This project was an example of the type of projects that colourists dream of getting their hands on, with its fun homage to some classic super-fictional films.
 
It's interesting how you personally remember the films, and when you look back at them how they feel slightly different.
 
I set out to enhance the feeling that these scenes were something closer to the minds-eye of the views, using grain where appropriate and softening the visual to encourage that nostalgic vibe in acknowledgement that each scene is a subtle nod to historic super-villains.
 
It was great to work with Director Gary Freedman and together I think we achieved a great feel to the film."