In this subtly moving spot, pointe shoes decorate un-assumed landscapes and locations while members of the public grow curious, with many unable to resist the urge to interact.
Ballet United comments; 'We want to engage, involve and inspire a younger and more diverse age of ballet dancers.
Ballet is too often assumed to be a privileged art form with little relevance to today’s society, particularly in the eyes of the younger generations.
We want to show young people the power and relevance of dance whilst also shining a light on the next generation of dancers.
We aim to democratize ballet in order for everybody to appreciate this art form.’
Mill Colourist Jim Bracher explains; 'For this piece, we wanted to keep the feel very natural and looked towards bringing out those cooler hues.
These cooler tones created an effective juxtaposition with the warmer and sunnier frames, resulting in a really nice balance and helping maintain the flow of the spots narrative.
Of course, the main stars were the ballet shoes, and so keeping their visual consistent throughout was an overriding principal.
My favourite shots were the ballet slippers hanging from the tree branch and a number of the sunset shots. These took quite a lot of work and traveled the furthest in terms of where their original visual started and where they finished.’