The campaign means to empower young women and emphasize that it’s okay to fail because that’s how you learn. 

 

Randy McEntee, Head of 2D recalls ‘It was an incredible honor to be invited back to work on another year of ‘#Like a Girl’. It has earned its place as a flagship campaign seen by millions every year.  Lucy delivered exceptional story telling, highlighting the tremendous challenges girls face as youngsters. Once we found every opportunity to support the story, we shifted into adaptation mode.’