The campaign entitled, 'The Swift List', plays with the idea of the traditional bucket list, by portraying all the things you could do in your ‘Swift’ vehicle.
We see various people enjoying their Swift in an array of unexpected ways, each scenario building on a never ending list. From picking up an astronaut to creating your own fashion shoot and visiting a cinema drive through which is really only the Swift parked on a drive way looking into a household’s TV.
Mill 2D Lead Artist explains, ‘Most of the work carried out involved cleaning up any unwanted elements and stabilizing shots to help draw the viewer’s attention towards the car.
We also added various elements such as reflections and lighting effects to some of the shots to help enhance the plates that director Kevin Thomas had shot, all helping to enhance the quirky message behind the ad.’