The Mill collaborated with We Are Unlimited and Speck and Gordon of Furlined to showcase McDonald’s showstopping $1 Coke deal in ‘Cancelled’ starring Mindy Kaling.
Standing on a bedazzled stage and equipped with a jetpack, Mindy is set to proclaim the incredible deal to an eager crowd when she receives an abrupt call, saying the event has been cancelled. Flabbergasted, she steps off the stage and weaves her way through a ticker tape parade of performers.
The walking giraffe, the ring of fire, the fire bikers, and the guitar-playing-pig-costume were all shot in camera. They were then composited seamlessly into frame by The Mill’s 2D team. 2D Lead Artist Tim Robbins says, “It was a very fun project to work on, as it was our job to add extravagance to an already extravagant spot.” The artists also created the yellowing sunset under which Mindy rides off into the distance.
Tim comments, “The biggest challenge was tracking all of the moving parts. However, the creative brief and direction were both incredibly clear which helped the execution of the work immensely.”