The punchy film launches Propel Water's fitness campaign, inspiring people to get their exercise on and Los Perez' quirky and colourful style shines throughout. From shooting in Madrid all the way to the colour grading, The Mill worked with Los Perez and team to deliver a bright and infectiously upbeat spot.
Paul Downes, Shoot Supervisor and 2D Lead Artist at The Mill, says "From the start we knew this would be a great piece with a strong message. We created environments and set extensions to enhance the flow of the whole piece. It was a pleasure to help realize a spot that has all the energy and strong art direction of a music video!"
You may recognize the infamous and catchy "U.G.L.Y" chant given a custom treatment by pop star Jesse J.