Director:
Steve Miller
Production Company:
@radical.media
Agency:
McGarryBowen Chicago
The simple look was added by Mill colourist Fergus McCall. "The goal here was to not let the color correct get in the way of a good gag." The high energy mnemonic was designed and created in CG under the Art Direction of Bowe King. "It was important to help evolve the cars.com brand into its next phase. Part of this was giving them a custom designed car that would feel universal yet individual at the same time, complete with the cars.com logo emblazoned on its grill. Then to help give the campaign a resonating look, we had the end tag live in a poignantly branded purple world. In the end, we were able to give a nice punctuation to a great spot!"
"Cars.com is a new client for McGarryBowen Chicago," explained Executive Producer Adam Isidore. "It was especially important to us that we help them get the relationship off to a strong start. We look forward to helping them evolve the look of the brand."
Agency: McGarryBowen Chicago
Producer: Mark Olson
Creative Director: Paul Janas
Account Director: Rachel Martin
Associate Creative Director/ Art: Stirling McLaughlin
Associate Creative Director / Copy: Peter Noback
Account Executive: Dani Wachter
Production Company: @radical.media
Director: Steve Miller
Executive Producers: Gregg Carlesimo, Donna Portaro
Producer: Kathy Rhodes
Director of Photography: Eric Schmidt
Editing Company: Whitehouse Chicago
Editor: Matthew Wood
Edit Assist: Lars Makie
VFX & Design: The Mill
Executive Producer: Adam Isidore
VFX Producer: Adrienne Winterhalter
Creative Director: Mario Stipinovich
3D Lead Artists: Sam Crees, Jeff Lopez
2D Artist: Robert Bruce
3D Artists: Tim Kim, Christina Ku, Laura Sayan, Jeff Lopez, Sam Crees, Emily Meger, Navdeep Singh, Milton Ramirez, Naotaka Minami
Art Director/Designer: Bowe King
Motion Graphics: Bowe King