The spot is direct and informative, talking to nurses, cancer sufferers, and their families about the realities of the disease. It explores the emotions and thoughts of those whose lives have been touched by cancer from a young age, reaching out to viewers for support.
The underlying feeling is one of positivity and hope, and the short builds into a personal yet informative snapshot of what the charity does and why it needs people to help it grow.
Mill Colourist Jim Bracher comments; 'This was so beautifully photographed by Thomas Hole that it really was a pleasure to work on. The grade needed to be sympathetic without being gloomy. We kept it very natural and maintained the soft ethereal quality of the lenses. It's really about the testimony of the teenagers, so as is so often the case the grade had to be effective without being overtly perceptible so control and restraint were necessary.'
CreditsCredits
Agency
Agency: Kream
Producer: Lauren Tyson
Creative Director: Jon Harvey
Creative: Jon Harvey
Account Director: Calli Louis
Production Company
Production Company: Kream
Director: Jon Harvey
Executive Producer: Eddie Marshall
Producer: Lauren Tyson
Director of Photography: Thomas Hole
1st AC: Max Friswell Sound Recordist: Graeme Willets Camera Trainee: Ashleigh Chalk
Editorial
Editing Company: Kream
Editor: Ryan Robinson
Editors Assistant: Jemma Fox
Colour
Colour: The Mill
Colour Producer: Dan Kreeger
Colourist: Jim Bracher Colour Coordinator: Lucy Mason