The Mill joined forces with Director Salomon Lighthelm from Variable along with Big Communications for the latest spot for Valvoline 'Never Idle'. The film was graded by Mill colourist Mikey Rossiter, adding a gritty grade to an already cinematic spot for the brand.
The project was an organic collaboration between the Director Salomon and Director of Photography Kate Arizmendi along with Mikey Rossiter.
'Never Idle' was approached from still photography stand point, allowing each scenario to stand alone instead of going for continuity throughout the whole piece.
Mill colourist Mikey Rossiter adds "We played with various palettes ultimately embracing what was inherit from the still photography and pushing it just outside the natural realm."
CreditsCredits
Agency
Agency: Big Communications
Producer: Dan Atchison
Production Company
Production Company: Variable
Director: Salomon Ligthelm
Executive Producer: Tyler Ginter
Producer: Alex Friedman
Colour
Colour: The Mill
Executive Producer, Colour: Dee Allen
Associate Colour Producer: Evan Bauer
Colourist: Mikey Rossiter
Colour Assist: Nate Seymour, Zack Wilpon, Daniel Moisoff