The Mill teamed up with O Positive Director Jim Jenkins and Wieden+Kennedy for Spotify's 2017 campaign. Debuting three online videos poking fun at the outrageous playlists listeners come up with. This film is entitled 'Rap Caviar' features rapper D.R.A.M, who ponders the meaning behind this strange playlist name.
We think D.R.A.M might be overthinking this whole rap caviar thing.