Our protagonist Brooke has an almost picture perfect backyard with kids and a cute dog running around. But, the lawn is plagued with ugly bare spots. That’s where Scotts’ all-in-one lawn fertilizer promises to save the day. Upon reading the brief, the team asked itself "What lurks beneath the ground of our backyards?". This led them to explore a subterranean macro world as the perfect setting to showcase the power of Scotts.
2D Artist and Shoot Supervisor Udesh Chetty tells of the shoot "A number of practical models, including dirt, stones and seeds, were shot at a high frame rate on phantom cameras and we utilized snorkel lenses to create an altered sense of scale. This gave us a great foundation for bringing the macro worlds to life. Throughout the spot, some 3D elements were also added to enhance the canyon environment."
Agency: DDB Chicago Executive Producer: Debora den Iseger Creative Director: Brian Boord Creatives: Jamie Tuttle, Zach Bonnan Account Director: Jason VandenBrook
Production Company: Anonymous Content Record Company: DDB Studio Director: Christian Bevilacqua Executive Producer: Ayelet Weinerman Producer: Brigette Pugh Director of Photography: Tim Hudson
Editing Company: Cutters Editor: Matt Walsh Edit Assist: Billy Montrose
VFX & Design
VFX & Design: The Mill Executive Producer: Krystina Wilson Producer: Grace Tober Shoot Supervisor: Udesh Chetty 2D Lead Artist: Udesh Chetty 2D Artists: Jamin Clutcher, Jonathan Freeman, Andrew Pellicer 3D Artists: Adam Carroll, Naotaka Minami, Riyad Hasan, Rich Tepavchevich