The humorous spot is about a retiring secret agent taking one last walk down the research laboratory in which all of his gadgets and avant-garde devices were developed. The head of the facility is giving the spy one ultimate item of protection to prepare him for the next chapter of his life. As they meander through the hall, he picks up one item after another, nearly injuring an assistant with the flick of a laser point.
The crucial moment finally arrives, where the uncannily nervous former-spy is handed a brief case. He opens the tiny case and in it he finds a hologram of a BlueCross BlueShield of Illinois card. The "best for last" as he says.
No matter your age or profession, you always need health insurance coverage. Even spies.