The Mill worked on "Up”, the latest spot for Corona Light, with Director Joe Roman of Knucklehead and Ogilvy & Mather.
In "Up", we are taken on a journey straight to the top. To the rooftop that is! More and more sequin and suit clad party-goers hop on as the glass elevator shoots up to the penthouse and a roaring dance party erupts.
The Mill Chicago Colourist Matt Osborne says, “This was a fantastic opportunity to go for a rich colour palette with glowing skin tones. To counteract the single gold hue, we went for a cooler vibe outside the elevator. Working closely with Joe, we found a balanced juxtaposition of colours between inside and outside shots. Utilizing our remote grading capabilities to the highest of their potential we carried out the grade with Ogilvy & Mather here in Chicago while Joe joined in from London. This set up allowed for maximum collaboration so we could all hone in on the final look."