The Mill team in Chicago collaborated with Leo Burnett Executive Producer Juan Woodbury to transform the opening and closing galas at the 2014 Cannes Lions Festival with dynamic visual content.
Agency:
Leo Burnett Chicago
Campaign:
Cannes Lions Festival 2014
Opening with the theme 'Fire and Earth' and closing with 'Ice and Snow', Mill+ artists created rich visuals that were projected onto screens at the events, featuring an abstract narrative that worked to enhance the experience for attendees of the prestigious festival.
Led by Mill+ Head of Design Bowe King, the team wanted to produce something more than just loop-able motion graphics or generative content. Instead they sought to create elements with a robust concept and visuals worthy of the event that honors a diverse array personalities and award winning work.
Bowe explains: "We were experimenting with some interesting look development at the same moment that we came up with the idea of having a variation of personalities carrying the story. The initial designs were pseudo based on a mix of industrial fashion and high-end design while mixing different types of media. Then the more we introduced the characters' personalities into a loose narrative, the more we veered away from traditional directions and wanted ideas that felt rawer. We knew that mixing media and staying away from a super polished feel would give us the look that lined up with the ideology."
The design direction combined photography, double exposure collage elements, stock imagery, type design, hand drawn assets and CG FX to achieve the final look.
Read more on The Mill's blog.
Agency: Leo Burnett Chicago
Producer: Juan Woodbury
Production: Mill+
Director: Bowe King
Producer: Tracey Khan
Director of Photography: Adam Carboni
Original Music: Nylon
Editing Company: White House
Editor: Dan Zabinski
VFX & Design: The Mill
VFX Producer: Tracey Khan
Creative Art Director: Josh Van Praag
2D Artists: Gavin Camp, Jamie Beckwith, Michael Sarabia, Randy McEntee
3D Artist: Nic Yiallouris
Motion Graphics: Bowe King, Josh Van Praag, Jeff Boddy, Adrian Navarro, Anzie Yoon ji Lee, Chris Mennuto, Matt Darnell, TJ Sochor