The team led by Director JM Blay worked to bring the project to life from the initial creative concept to the final execution, ensuring that a number of unique ideas worked together in a bold and intriguing way.

In order to keep the concept firmly focused on the title of the festival, the team wanted the titles to appear as if they were a VFX breakdown though the use of transition wipes, wireframe views, and software passes, usually reserved for behind the scenes footage. These elements were then used to help build the narrative of the titles, making for a more beautiful interpretation of a VFX breakdown story. 

The text appears with transition wipes over the top of the imagery to reveal multiple levels of render, as if each name is being unpeeled with every scene. There are also numerous changes to the lighting of each setting, this together with the colours, and the 3D elements, unravel at pace to create a sequence of graphic yet fluid visuals for the viewer.

Mill 3D Lead Artist Rajinder Davsi explains, 'We used a combination of Houdini and Cinema 4D to create the fluid simulations and cloudscapes. A lot of the shots were very close to camera so this combination allowed us to create highly detailed shots in slow motion.

We also used Arnold for some of the shots, which allowed us to process the mass geometry effectively and deliver a strong finish.'