America and NFL fans around the world watched this year’s Super Bowl LI as the New England Patriots and Atlanta Falcons battled it out at the NRG stadium in Texas to win the coveted cup.
This year marked the 51st year of the world famous American Football tournament, with country singer Luke Bryan singing the national anthem, and the irrepressible Lady Gaga performing at the explosive half-time show.
Super Bowl not only marks a momentous moment in the sporting calendar, but is also one of the highlights of the advertising year. Around 100,000,000 people in 180 countries watch the big game and the focus is as much on the big brand commercials as on players.
It was another successful year for The Mill and we were lucky to collaborate with some fantastic creative minds and create an array of action packed, fun filled and comedic spots.
For commentary on all of our big game spots and top highlights from last night follow us on Twitter and check out the full collection of our Super Bowl LI work.
Congratulations to all our Super Bowl clients on another year of great work, and of course congratulations to the Patriots, on an epic victory!