The Mill worked with Director Martin de Thurah and Epoch Films to help announce Wealthsimple’s U.S. launch in front of the country’s biggest audience: Super Bowl LI.
Most of us have been badgered with investment-related catchphrases before, by those we love and those whose advice we never asked for. Starring Tony Revolori, ‘Mad World’ follows a man overwhelmed by such pearls of wisdom wherever he goes.
The Mill’s VFX team used their skills to convey the busy, claustrophobic physical environment that builds throughout the spot, complete with a cool colour grade by The Mill’s Fergus McCall.