Jason Statham and Gal Gadot take the lead in Wix’s third consecutive Big Game appearance, created in collaboration with Hone, Director Louis Leterrier of Bullitt Branded and The Mill.
The action-packed saga begins with ‘Restaurant’ – and ends without one. The spot sees Chef Felix hard at work on creating a website for his business, oblivious to the disorderly patrons occupying his space.
The Mill was on hand to supervise on set, making sure all ran smoothly from a VFX perspective. Artists later created the big moment – a restaurant explosion – in CG.
To heighten the believability of the effects throughout, it was all in the details. The artists pulled moving elements, such as flickering light and smoke, from the footage and animated them into the matte painted backgrounds.
While the team was hard at work on ‘Restaurant’, they were simultaneously bringing the next part of the campaign to life. Check out ‘Food Truck’ to find out what happens next.