Cancer Research UK has released this ad, which features children appearing to smoke, to promote the charity's call for the Government to legislate unbranded packaging for tobacco products.
The spot, created by AMV and directed by Rob Chiu, opens on images of three children appearing to smoke cigarettes in Indonesia, China and Bogota.
The voiceover details what Cancer Research sees as the tobacco industry's attempt to recruit young smokers in these countries. It tells viewers that in Indonesia, cigarette companies have sponsored and advertised at events attended by children, and in China they have sponsored primary schools and displayed logos on children's uniforms. The camera then pulls away to reveal that the children in the film are in fact in the UK.