This inspiring spot from AMV and Gorgeous' Frank Budgen shows all the real life success research has had for medicine and reminds us that research is an 'Enemy' cancer needs to be afraid of.
Graded by The Mill's James Bamford, James says "Frank has a very definite idea of what he is after in the grade."
"We tried to keep the grade a little lighter than usual with a more pastel colour palette. When I say 'we' I really mean 'we' as Frank likes to get really involved and hands on with the grade. There are also some nice tricks used like making the image a negative to enhance the feeling of looking down a microscope. Finally, there were some really beautiful and artistic shots in the spot which we then enhanced to bring out their best."
Agency: AMV
Producer: Anita Sasdy
Production Company: Gorgeous
Director: Frank Budgen
Executive Producer: Rupert Smythe
Editing Company: Speade
Editor: Sam Speade