Mountain Dew has kicked off the new year with a brand-new made-for-mobile campaign created by BBDO and directed by Andreas Nilsson out of Biscuit Filmworks LA, with a little help from The Mill.
‘Fade Away’, the first in the campaign, stars pro skateboarder Sean Malto, who captures ‘the feeling of doing’ as he uses his niche skills to leap over a car.
Lead visual effects artists Corey Brown and Ruben Vanderbroek aided in bringing this spot to life seamlessly within 2D and 3D, before the final visuals were enhanced by colourist Mikey Rossiter.