The ad features a hyper-enthusiastic Jeremy Renner who is seen skillfully sliding down from a roof, landing with a crash in front of an unassuming family outside a café. His heroic efforts, which he claims are to ’save your family’, reflect the super savings to be made through BT Mobile's new ‘Family Sim’ deal. However, his performance comes much to the surprise of a bemused crew who aren't quite expecting such an extravagant display.
The Mill’s 2D Team worked to enhance the stunts performed by the star by carefully crafting subtle CG replacements to the roof and pavement, helping to make this such an entertaining spot.
Mill Colourist Dave ‘Luddy’ Ludlam completed the grade.