In ‘Elephant & Last breath’, low-lighting and building sound effects from the outset have viewers thrown straight into an setting that feels both exciting and anxious.
The addition of grain to this spot and direct address by the speaker allows the intensity to be truly felt throughout. While there is a clear emphasis on the spoken word, due to the nature of the product, it is cleverly paired with the visuals of this piece, resulting in a rounded and emotive 30 second experience.