Burt's Bees
Lipstick Love
Mill+ director Aidan Gibbons worked with Baldwin& on Burt’s Bees’ new lipstick line which follows an adventure in a dewy garden. The ad features a lipstick pack playfully moving through a lush environment of leaves covered with water droplets, which was generated by a team of VFX in CG, who worked to add in misty love hearts and dewy moisture to each shot.
Director:
Aidan Gibbons
Production:
Mill+
Agency:
Baldwin&
Aidan Gibbons
Production:
Mill+
Agency:
Baldwin&
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The 3D water simulations and animated greenery were then combined with high frame rate footage seamlessly in 2D, to create a fun-filled and light hearted spot.
CreditsCredits
Agency
Agency: Baldwin&
Director Global Marketing: Mariah Eckhart
Associate Director Global Marketing Communications: Nancy Nanka-Bruce
Associate Director, Marketing: Lauren Aplin
Associate Marketing Manager: Will Melendez
Executive Creative Director: David Baldwin
Executive Creative Director: Bob Ranew
Account Director: Jennifer Hazelett
Account Director: Katharine Belloir
Associate Creative Director: Kellyn McGarity
Art Director: Dino Valenti
Producer: Liz Stovall
Production
Production: Mill+
Director: Aidan Gibbons
Executive Creative Director: Ben Smith
Senior Content Producer: Nic Barnes
Head of Content US: Ian Bearce
Executive Producer: Zu Al-Kadiri
Editor: Alex Trierweiler
Post Producer: Hayley Wallach
VFX Supervisor: Ben Kwok
3D Supervisor: Emily Meger
3D Supervisor: Emily Meger
VFX & Design
VFX & Design: The Mill
Producer: Hayley Wallach
2D Lead Artist: Blake Druery
3D Lead Artist: Emily Meger
2D Artists: Ben Kwok, Taner Besen, Ashley Abramovich
3D Artists: Jeff Lopez, Rachel Start, Chris Myers, Michael Segal, Jonathan McCoy, Tyler Heckman, Nick Couret, Ren Hsien-Hsu, David Fleet
Designers: Mark Yates, Yuanbo Chen, Clem De Exter, Laura Nash
Colour
Colour: The Mill
Executive Producer, Colour: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colourist: Fergus McCall
Stills
