Geico
Sumo Wrestler Figure Skating: It's Not Surprising
Director Steve Miller from Radical Media worked closely with The Martin Agency on Geico’s newest ad portraying the similarity between a Sumo Wrestler figure skating is just as surprisingly shocking compared to the amount saved in auto insurance. The Mill's 2D Artist, Keith Sullivan assisted with creating a realistic performance during the Sumo wrestlers routine by combining some effects.
Director:
Steve Miller
Production Company:
Radical Media
Agency:
The Martin Agency
Steve Miller
Production Company:
Radical Media
Agency:
The Martin Agency
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Keith explains he was "on set to advise on the positioning of 150 extras throughout the stadium, to create a full crowd for all camera angles.We shot the extras in groups, tiled throughout the stadium, with a variety of performances, so we could have the construct a full crowd that closely watched our Sumo and applauded at key moments."
CreditsCredits
Agency
Agency: The Martin Agency
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Group Creative Director: Wade Alger
Creative Director: Sean Riley
Senior Copywriter II: Ken Marcus
Executive Producer: Brett Alexander
Broadcast Producer: Brian Camp
Associate Broadcast Producer: Coleman Sweeney
Junior Broadcast Producer: Sara Montgomery
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Executive: Jon Glomb
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Project Manager: Karen McEwen
Production Company
Production Company: Radical Media
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Producer: Jonathan Dino
Editorial
Editing Company: Whitehouse
Editor: Matthew Wood
Producer: Dawn Guzowski
VFX & Design
VFX & Design: The Mill
Executive Producer: Chris Kiser
Senior Producer: Colin Blaney
Producer: Heather Martini
Shoot Supervisor: Keith Sullivan
2D Lead Artist: Keith Sullivan
2D Artists: Ben Kwok, Heather Kennedy
Colour
Colour: The Mill
Executive Producer: Dee Allen
Colour Producer: Natalie Westerfield
Colour Coordinator: Evan Bauer
Colourist: Fergus McCall
Stills
