#NotAFan is a fan-focused public awareness campaign that empowers fans to take a stand against domestic violence. The campaign features sports figures from the New York teams: The Yankees (Joe Girardi), Mets (Jeurys Familia), Knicks (John Starks), Liberty (Kiah Stokes), Rangers (Rod Gilbert), and Cosmos (Lucky Mkosana and Giovanni Savarese) in a series of video PSAs and photography portraits, graded by The Mill’s Damien Van Der Cruyssen.
The message is simple: you can be a baseball/basketball/hockey/soccer fan, a Yankees/Mets/Knicks/Liberty/Rangers/Cosmos fan, but NOT A FAN of domestic violence.