The spot, shot amongst the brutalist architectural playground of the Barbican, sees a set of stylish girls posing, strutting and having fun, appearing to be totally empowered and carefree to the soundtrack ‘Blow Your Mind.' The star takes centre stage, exuding confidence, wearing a diamond encrusted ‘MWAH’ necklace. The message - to empower people to be themselves and not care too much about what others think.
Mill Colourist Oisin O’Driscoll explains, "Working with director Kinga Burza was an absolute delight. I had seen lots of her videos and was excited to collaborate with her. We explored a number of styles for the video, until we both decided on the very fresh warm mid and cyan highlight look we put together.
The look was built by teaming cyan highlights with warm saturated mid tones. I then lifted the shadows slightly and added a slight green hue to tie everything together. This became the set look for all daytime external shots. It results in a very pleasant warm skin tone paired with a modern filmic feel.
Next we looked at how we could marry in the interior walkway shots. I felt accentuating the cyan for this scene meant for a seamless transition from our exterior and added a science fiction feel to this already interesting environment. Skin tones became very clean so we added some warmth to keep consistency.
The final scene I discussed and experimented with Kinga for a while. Her brief was to be fresh but still to feel like the pop video it is. I explored really pushing the sky to strong warm tones and keeping it quite bright with clean highlights. This proved a slight issue as the exterior had been shot with uv lighting. To overcome the blue highlights this created I selectively desaturated all the whites to bring back natural colouring on the banner and teeth. "