To commemorate the launch of the new 2017 Mercedes-Benz SL during the US Open, Mercedes-Benz USA (MBUSA) featured long-time ambassador Federer in 'Timeless Legends,' a series of vignettes celebrating icons of the tennis world across different decades, paired with a Mercedes-Benz SL from the same era.
Roger Federer may be done competing for the remainder of 2016, but he is certainly not done entertaining his fans and tennis enthusiasts.
The Mill was delighted to work with Director Jeffery Plansker and Merkley + Partners to help create this timeless, yet unusual portrayal of tennis legend, Roger Federer in Mercedes 2017 ad for their SL-Class.