Leave it to Ludacris to bring the glitz and glamor to the party. It's the same kind of thrill Acura compares to the 2015 TLX. 2D lead artist Jake Maymudes oversaw the entire campaign.
Maymudes comments: "We built the glass shader entirely in CG, giving perfect reflections of the car and glass environment. We also enhanced the gold girl which ended up looking pretty cool."
Catch the other spots in the campaign here.
Agency: Mullen
Producers: Jon Drawbaugh, Liz Shook
Creative Director: Mark Wenneker
Creatives: Jesse Gazzuolo, Jon Willard, Sean Stell
Account Directors: Jeff Mayes, Jeff Prince
Production Company: Reset
Director: The Tilford Brothers
Executive Producer: Jeff McDougall
Producer: Bridgitte Pugh
Director of Photography: Jess Hall
Editing Company: Rock Paper Scissors
Editor: Adam Pertofsky
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producer: Jordan Sharon
Shoot Supervisors: Kathy Segal, Jake Maymudes
Creative Director: John Leonti
2D Lead Artist: Jake Maymudes
3D Lead Artists: Robert Chapman, Ed Boldero
2D Artists: Tim Robbins, Jeannie Huynh (Remedy), Lisa Ryan, Kevin Flores, Becky Porter, Ashley Forbito
3D Artists: Danny Yoon, Carl Harders, Jesse Flores, Kenzie Chen, Jonah Austin, Jason Jansky, Lu Meng-Yang, Katie Yancey, Juan Zavala, Blake Sullivan, Hartwell Durfor, Milton Ramirez
Matte Painting: Andy Wheater
Production Coordinator: Benjamin Sposato