Clarice comments, “Our goal was to create beautifully art directed environments that showcase the Ghirardelli snacks in a playful and lighthearted tone. The color palette stayed within the primary colors of the packaging, which created a unified aesthetic.” 

The team focused on highlighting the physical features of the snacks that make them look (and taste) so good. Clarice adds, “It was paramount that the ingredients and snacks themselves were the heroes in each of our compositions — they should look as delicious and premium as possible! We showcased the best looking ingredients in the best possible chocolate. With that being said, we wanted to explore a full CG approach so that we were able to have full control of all our elements.”