A collaboration with the Royal National Lifeboat Institution (RNLI) and LADbible, the film looks to address, raise awareness and help prevent the high statistics of male dominated accidents in UK coastal waters.

In this short film, we hear of Anthony Miller’s tragic story, told by his mum and close friends. We learn that Anthony, aged only 23, lost his life as a seemingly harmless dip in the water ended tragically.

LADbible’s partnership, in support of RNLI's 'Respect The Water' campaign will look to help prevent circumstances of people being caught out by the dangerously unpredictable nature of the surrounding coastline and raise awareness of these potential dangers.

The film was graded by Mill Colourist Jim Bracher and the cool, grey-blue muted tones fittingly reflect the sombre, bleak and hard-hitting message of the story.