Anomaly and MJZ's Fredrik Bond, a DGA-nominated and multi-award winning director, take us through the ages in Budweiser's 'Eternal Optimism.'
We begin in the 1930s with Prohibition and transition seamlessly to the 1940s with the end of World War II.
Director:
Fredrik Bond
Production Company:
MJZ
Agency:
Anomaly
A sailor's celebratory flip delivers us into the 1950s, where Poodle skirts and Duck Tail hairstyles reign supreme.
The bartender slides a Bud across the bar, and suddenly we find ourselves in the 1960s with bra burners and men walking on the moon. From there, we boogie into the '70s, break-dance through the '80s, crowd surf with the '90s grunge lovers and end up at a hipster DJ party in the current decade.
According to Lead 2D Artist Corey Brown, the most challenging part of the job was designing and building the party scene at the end. "We shot multiple crowd and DJ plates, but all of the projections and lights were created digitally," Brown explains. "We even filmed the New York City street extensions ourselves. One of them is actually in front of the entrance to The Mill."
Our Telecine Artist Damien Van Der Cruyssen helped evoke the mood of each era with a color palette specific to each decade.
Quite a trip in 60 seconds!
Agency: Anomaly
Producer: Jennifer Mastrorilli
Creative Director: Mike Byrne
Creatives: Dan Kenneally, Adam Kanzer
Production Company: MJZ
Director: Fredrik Bond
Executive Producer: Kate Leahy
Producer: Betsy Oliver
Director of Photography: Roman Vas’ynov
Editing Company: Union Editorial
Editor: Tim Thornton-Allan
Edit Assist: Nellie Phillips
VFX & Design: The Mill
Executive Producer: Head of Production: Sean Costelloe
VFX Producer: Zu Al Kadiri
Shoot Supervisor: Adrian Hurley
2D Lead Artist: Corey Brown
2D Artists: Albert Cook, Caio Sorrentino
Assist: Patrick Mahoney, Randy Krueger
Colourist: Damien Van Der Cruyssen
Assistant Colourist: DJ Miranda