It is game on in Budweiser's 'Celebrate as One.' The limited edition FIFA 2014 golden bottle is featured in the Anomaly and The Mill created second installment to the 'Rise as One' campaign directed by Garth Davis.
After the intense buildup of 'Act 1,' 'Act 2' begins in the quiet before the goal kick. The footballer is in a sea of calm atop a roof as fans watch with bated breath. The CG football created by The Mill is kicked through the city, flies past the goalie, and the fans erupt; Chaos reigns!
The final overwhelming shot of the crowd doing the wave in the World Cup stadium was created by The Mill 3D team. The CG people were crafted to flow seamlessly into the live-action fans, and exist within a stadium completely rebuilt in a CG environment.
As fireworks explode and tears flow freely throughout the 2014 World Cup, the fans all 'Rise as One.'
Producer: Brad Powell, Holly Flaisher
Creative Director: Andrew Loevenguth
Creatives: Adrian Chan, Doug Hamilton
Production Company: RESET Films
Record Company: Heard City
Director: Garth Davis
Executive Producer: Karen Sproul
Editing Company: Rock Paper Scissors
Editor: Stewart Reeves
Colour: The Mill
Colourist: Fergus McCall
VFX & Design
VFX & Design: The Mill
VFX Producer: Jeremy Moore
Shoot Supervisor: Hitesh Patel
2D Lead Artists: Tomas Wall
3D Lead Artists: Jeffrey Dates
2D Artists: Yoon-Sun Bae, Jeff Butler
3D Artists: Yong Chan Kim, Wyatt Savarese, Hassan Taimur, Weichieh Yu, Paolo Cogliati, Bogdan Mihajlovic