Comfort’s latest spot, created by Ogilvy and directed by Mill+ Director Jimmy Kiddell sees the return of the Genie for the launch of the new Comfort Intense Luxurious.
The 'Big Bang Genie' bursts out of a bottle of new Comfort Intense Luxurious, boasting “long lasting luxury”. The character was concepted, designed and animated entirely by the Mill+ team based in London.
CreditsCredits
Agency
Agency: Ogilvy
Producer: Beverley Watson
Creative Director: Huw Williams, Gary Walker
Account Director: Francois Herrera Account Executive: Ella Rybacki
VFX & Design
VFX & Design: The Mill
Executive Producer: Paul Mosley
Producer: Elena Pagliei
Creative Director: Jimmy Kiddell Art Director: Melanie Climent
3D Lead Artist: Michael O’Donoughe
2D Artist: Arianna Lago, Heather Goodenough, David Wishart, Matthew Clarke, Nick Sze, James Mortner, Gavin Marler
3D Artist: Michael Hanault, Emanuel Strixner, Florian Mounie, Jasmine Ghoreishi, Greg Spencer Stefan Susemihl, Eleanor Risdon