Director:
The Tilford Brothers
Production Company:
Reset
Agency:
Mullen
In this spot, a fiery blast dramatically frames the Acura 2015 TLX as it drives toward the camera. 2D lead artist Jake Maymudes oversaw the CG animation and live shots.
Maymudes comments: "For the car, we used CG elements in addition to live action shots of it to maintain photorealism. For the background and explosions, we used onset photography. In order to create that huge blast we shot multiple practical fires individually and then added them together in post."
Catch the other spots in the campaign here.
Agency: Mullen
Producers: Jon Drawbaugh, Liz Shook
Creative Director: Mark Wenneker
Creatives: Jesse Gazzuolo, Jon Willard, Sean Stell
Account Director: Jeff Mayes and Jeff Prince
Production Company: Reset
Director: The Tilford Brothers
Executive Producer: Jeff McDougall
Producer: Bridgitte Pugh
Director of Photography: Jess Hall
Editing Company: Rock Paper Scissors
Editor: Adam Pertofsky
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Producer: Jordan Sharon
Shoot Supervisors: Kathy Segal, Jake Maymudes
Creative Director: John Leonti
2D Lead Artist: Jake Maymudes
3D Lead Artists: Robert Chapman, Ed Boldero
2D Artists: Tim Robbins, Jeannie Huynh (Remedy), Lisa Ryan, Kevin Flores, Becky Porter, Ashley Forbito
3D Artists: Danny Yoon, Carl Harders, Jesse Flores, Kenzie Chen, Jonah Austin, Jason Jansky, Lu Meng-Yang, Katie Yancey, Juan Zavala, Blake Sullivan, Hartwell Durfor, Milton Ramirez
Matte Painting: Andy Wheater
Production Coordinator: Benjamin Sposato