It's a bird! It's a plane! Nope, it's a Budweiser blimp shaped like a hockey goal light! The Mill+ teamed up with Anomaly Toronto on this epic Budweiser Super Bowl spot airing during the big game (just in Canada). And what could grab a Canadian's attention during a football game more than hockey?
Mill+ created the huge CG goal light blimp, that is seen floating over Canada after a game-winning goal and quickly, there's a black out around the world, except in Canada, where celebration ensues and the blimp lights up the streets.
This clever and enlightened spot is part of an integrated campaign. Fans are currently able to buy these goal lights. They come with an SD card that hooks up to a smart phone. When your team scores, the light goes off. This spot is the unveiling of what will be a real 80ft flying blimp, like the one seen in the spot, that will fly above major Canadian cities during the Sochi Olympic games. When the Canadian hockey team scores, the blimp will light up and make noise.
In addition to the blimp Mill+ created the 3D earth scene and built the crowd in massive.
Go ahead and celebrate, Canada!
Agency: Anomaly Toronto
Producer: Leanne McLellan
Executive Creative Director: Dave Douglas
Associate Creative Directors: Craig McIntosh, Jaimes Zentil
Copywriter: Jesse Hornstein
Business Director: Brent Rivard
Group Account Director: Dion Arahalli
Account Supervisor: Allison Cornford
Account Executive: Vanessa Cote
Production: Mill+
Animation Director: Ben Smith
Executive Producer: Zu Al-Kadiri
Producer: Richard Schwab
Director of Photography: Adam Carboni
Production Supervisor: Phil Fyfe
Production Designer: Greg Loewen
Stylist: Katrina McCarthy
Local Production Company: Lemonade Films
Producer: Ted Herman
Editing Company: Mill+
Editor: Ryan McKenna
VFX & Design: The Mill
VFX Producer: Krystina Wilson
Shoot Supervisor: Tony Robins
2D Lead Artist: Nick Tanner
3D Lead Artist: Ruben Vandebroek
2D Artists: Bruno de la Calva, John Mangia, Georgie Ford
3D Artists: Wyatt Saverse, Greg Gangemi, Kevin Couture, Ylli Orana, Olivier Varteressian
Assist: Dae Yoon Kang
Matte Painting: Marco Iozzi, Mark Ross
Assistant Producer: Juan Handal
Sound Design: Human
Mix: Soundlounge